TikTok hooks that stop the scroll

TikTok's algorithm measures retention almost from frame one. If viewers swipe in the first second and a half, the post is effectively dead. Strong hooks are not optional — they are the entire game.

Seven hooks worth stealing

1) The unexpected stat. 2) The contrarian take. 3) The visible result before the process. 4) The 'wait until the end' tease. 5) The pattern interrupt visual. 6) The direct callout ('If you do X, stop'). 7) The personal stake ('I lost $20k learning this').