We break down social trends, new formats, and the role of AI agents in everyday social media work — backed by data from 32 million posts published through T & A Vong.
After analyzing more than 32 million posts published through T & A Vong over the last twelve months, a few patterns became impossible to ignore. The brands growing fastest in 2026 are not the ones publishing the most — they are the ones publishing the most relevant content, consistently, across the right two or three formats.
Reels, Shorts, and TikTok now drive 71% of all impressions for brand accounts in our dataset. Even purely B2B accounts saw a 3.4x reach lift when they added one short video per week to an otherwise static feed.
Teams that delegate captions, repurposing, and first-pass replies to AI agents reported saving 12–18 hours per week — time they reinvested into research, partnerships, and product marketing.
Document-style carousel posts now outperform single images on LinkedIn by 2.1x in saves and 1.6x in reshares. They are also the format with the longest content half-life — still driving views 21+ days after publishing.
The takeaway: pick two formats, automate the heavy lifting, and obsess over the first three seconds of every video. Everything else is noise.
