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BrandApr 10, 2026·6 min read

Brand voice: tuning the AI tone

Generic AI sounds like generic AI. Here's how to write a brand voice document your AI agent will actually follow.

Anna Petrova
Apr 10, 2026
Brand voice: tuning the AI tone

The difference between AI content that sounds like your brand and AI content that sounds like everyone else comes down to one document: your voice guide.

What to include

Three adjectives that describe your tone. Five words you never use. Five words you do use. Two sample posts you love. Two sample posts from competitors you'd never write. Feed all of this to your AI agent as system context.